About Us

Reliable Forklift Sales is a trusted forklift dealer located in Phoenix, Arizona, founded in 2005 by Don and Mary Carlson. With over 30 years of Material Handling experience, Don learned the industry while becoming a top performer in sales for several forklift dealers in California and Arizona selling Clark, Caterpillar and Toyota brand forklifts.  

Customer Service at Reliable Forklift Sales in Phoenix AS

Our Sales and Customer Service department are made up of the most knowledgeable individuals in the market. The sales team does not just FAX quotes. After a site visit, and with the customer’s input, we determine the most effective solution for their material handling needs at very competitive prices. There are new types of products in the market that will provide cost savings, plus a more effective and productive workplace.

It’s all about the customer here at Reliable Forklift Sales. Whether you need a new or used forklift, are interested in forklift rentals, or simply need a new part to keep your equipment running smoothly, our team will help you decide the most affordable, efficient option. Our Customer Service Representatives work extremely hard to keep our clients’ downtime to a minimum. All forklift repairs and sales are done in a timely fashion to get you back to work.


Our Culture

Team Member at Reliable Forklift

Our goal has been to foster an atmosphere of common respect for each other, encouraging everyone to ask for help and to give help when it is needed. We prefer the term “Team Members” instead of employees, and it has made a difference as most of our team has been with us for many years. We have many veterans on our team as it is important for us at Reliable to remember those that serve our country. Every Friday, we wear red shirts in honor of our service men and women to Remember Everyone Deployed (RED).

We also value and support both our Team Members and community through charity contributions and bringing awareness to important battles, such as the fight against breast cancer. Below is a recent photograph with some of the wonderful women at Reliable doing just that!

Our Reliable Forklift Team Members Wearing Pink Breast Cancer Awareness Shirts

“Supporting the fighters, admiring the survivors, honoring the taken, and never giving up hope.”


Our Values

At Reliable Forklift Sales we take our mission and values seriously and are proud of the reputation we have earned because of them! The following are at the heart of everything we do:

Mission Statement

Treat customers, employees, and vendors as you want to be treated with the goal of exceeding their expectations.

Core Values

Friendly people delivering customer service with integrity.


Corporate Brochure

Corporate Brochure


Finally, if you’re going to learn about our company it’s important to meet our most popular staff member, Buddy, below!

Contact Us